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Full Time

Senior Director, Digital Marketing

UJA Federation of Greater Toronto 4600 Bathurst Street, Toronto ON

Senior Director, Digital Marketing

About UJA Federation of Greater Toronto

At UJA Federation of Greater Toronto, our vision is to lead the most vibrant Jewish community in North America - a community characterized by its diversity, unity, compassion, generosity, and commitment to Jewish values. Together with our philanthropic, volunteer and professional leadership, we’re changing lives.

As one of North America’s leading Jewish non-profits, UJA Federation of Greater Toronto works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel and around the world. UJA advances this mission through fundraising, programs, and research focused on our strategic pillars: fighting poverty and improving well-being, growing Jewish education and identity, countering antisemitism and hate, and strengthening connections with Israel and Jewish communities worldwide.

About the Opportunity

We’re seeking a creative, digitally knowledgeable, and social media-savvy leader for the position of Senior Director, Digital Marketing. Reporting to UJA’s Vice President, Communications and Marketing, this role will lead the development of a digital-first marketing strategy and oversee a team of technical specialists and social media professionals to execute.

Responsibilities include, but are not limited to:

  • Exercise oversight and ownership of UJA’s entire digital marketing efforts
  • Lead and manage a team of professionals across a range of digital skillsets, including technical, analytical, social media, and creative talents
  • Recruit, motivate, develop and retain talent to deliver impactful results; champion a flexible, agile and inclusive work environment, prioritizing health and well-being of team
  • Develop a new, digital-first mass marketing strategy for UJA, as well as a roadmap for bringing this strategy to life across the organization
  • Oversee the development of a sophisticated approach to digital segmenting, ad targeting, SEO, and conversion, with a focus on measuring ROI and leveraging data and analytics to maximize results
  • Lead the creation of a compelling and content-rich social media strategy to increase engagement and affinity with UJA, while driving fundraising and programmatic results
  • Oversee the full scope of digital marketing operations on a day-to-day basis, including management of UJA’s websites, social media channels, digital newsletters, email invitations, SEO, and digital ads
  • Work closely with external vendors as well as relevant UJA departments to ensure the full integration of digital marketing with the range of UJA’s CRM and applications tools
  • Assess digital marketing trends and best practices in order to leverage the latest techniques to continually elevate UJA’s digital impact
  • Operate within a flexible, agile, and inclusive work environment

Qualifications:

  • Bachelor’s degree in marketing, communications, or other relevant fields
  • 7+ years of digital experience with a record of developing strategy, leading a team, and overseeing the full range of creative and technical requirements for a sophisticated digital campaign
  • Previous experience managing and developing talent; passionate about helping people learn and grow
  • Deep understanding of marketing and brand, as well as best practices and emerging trends in social media and digital engagement
  • Strong knowledge of Facebook (and IG) business manager and ads manager, being able to optimize social ads campaigns from A to Z
  • Strong knowledge of Google Ads campaign set up, management and optimization
  • Proficiency with email marketing concepts, structure, and platforms, preferably Pardot and Campaign Monitor
  • Proficiency in SEO, including using Google Analytics/G4 to create reports, derive insights, and inform marketing decisions
  • Enthusiasm, creativity, and the ability to thrive in a fast-paced, dynamic environment
  • Ability to be proactive and prioritize in light of shifting needs and developments
  • Familiarity with the Toronto Jewish community is considered an asset
  • Digital portfolio is considered an asset, with an emphasis on strategy and content

This is a full-time permanent position. At UJA we support a flexible work schedule and all of our employees engage in hybrid work. Engagement and connection are key to supporting the best employee experience and we want to ensure that this puts balance and well-being at the forefront of our approach to ways of working. In addition to a rich time off policy, UJA’s offices are closed on all Jewish holy days (yom tov) and we support early office closures to observe the Jewish Sabbath (Shabbat). 

We look forward to connecting with you to understanding what you can bring to the UJA team and how we can support your career goals. Qualified applicants are invited to submit a cover letter and resume quoting REF# SDDM-MAR-699 to: recruitment@ujafed.org. Only those applicants invited for interview will be contacted.

Commitment to Inclusion and Accessibility:

UJA Federation supports a diverse candidate and employment experience. We are proud of our dynamic professional team, which reflects the diversity of the Jewish community and general community alike in Greater Toronto. We are an equal opportunity employer and welcome applicants from all communities. We encourage you to follow us to get regular updates on open roles. We are committed to creating an inclusive and accessible workplace and believe this is essential to ensure that every member of our team can thrive.

We adhere to barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please notify us and we will work with you to meet your needs.