The uniqueness of our store resides in the fact that we are not focusing on exclusively on selling religious objects. Some of our providers are also craftsmen and women from Israel producing wonderful Judaica objects and art. In this regard we are committed to making their work well-known by selling it in our store. Also, apart from the more traditional religious objects which could be found in our store (menorahs, mezusahs, tallits, tefilins, kippot etc.) we are also devoted to selling less traditional objects (jewelry, bags, magnets, home decor, stickers, coffee stands, etc.) decorated with Jewish motifs, in order to raise awareness about the beauty and wisdom of the Jewish culture.